A Bridge Too Far?

Having observed the disconcerting willingness of the mainstream media to play along with the McCain campaign's aggressive attempts to undermine Obama's presumed fitness to lead the nation as Commander-in-Chief in recent weeks it seems we may have reached a turning point.  For quite some time the media has agreeably aired tendentious narratives with a very 'Gee whiz' insouciance as to the actual content, not to mention replaying videos purported to be 'campaign ads' which ran in very limited broadcast markets but received millions of dollars of free exposure with cable and broadcast news audiences.  One wondered how long this would continue and now perhaps there is a sign of some reluctance to doltishly play along.

Consider today's piece from Jake Tapper, no Obama loyalist, to say the least, on the McCain campaign's most recent effort (emphasis added throughout):


We, in the media, have given a lot of airtime to the TV ads of Sen. John McCain, R-Ariz., this week, starring, as they do, Sen. Hillary Clinton, D-N.Y.

There's been evidence emerging that McCain's campaign isn't really running these ads anywhere, according to the Campaign Media Analysis Group.

"These were basically video press releases," CMAG's Evan Tracey tells the Wall Street Journal.

OK, so that's kind of dishonest of the McCain campaign.

Jake Tapper - Did Obama Say Iran Is a 'Tiny' Country That 'Doesn't Pose a Serious Threat'? ABC 27 Aug 08

OK, there's a self-evident piece of punditry for a start.  Only about eight weeks too late, but never mind.  Second thoughts but no contrition on the part of the national media, but you get that.  But it gets better:


Today's new McCain ad -- "Tiny," which you can watch HERE -- crosses a new line into dishonesty, however, beyond whether or not it's actually airing anywhere.

The script reads: "Iran. Radical Islamic government. Known sponsors of terrorism. Developing nuclear capabilities to 'generate power' but threatening to eliminate Israel.

"Obama says Iran is a 'tiny' country, 'doesn't pose a serious threat,'" the ad continues. "Terrorism, destroying Israel, those aren't 'serious threats'? Obama -- dangerously unprepared to be president."

This is a dishonest representation of Obama's words.

Jake Tapper - Did Obama Say Iran Is a 'Tiny' Country That 'Doesn't Pose a Serious Threat'? ABC 27 Aug 08

Huh?  Did one read that correctly?  You bet.  I wonder if we are turning a little corner here, every little bit helps.  Jake Tapper continues, impressively, with a full quotation of Obama's original comments in his article and provides a video link as well, which you can see here.  Ironically, it's really worth watching.  And his conclusion?:


That is not even close to Obama saying Iran is a "tiny" country that "doesn't pose a serious threat."

Not even close.

Jake Tapper - Did Obama Say Iran Is a 'Tiny' Country That 'Doesn't Pose a Serious Threat'? ABC 27 Aug 08

Wow.  Simple, straightforward and unequivocal demolition of the McCain campaign's 'video press release' at first point-of-contact.  Bet they think twice about trying that again.  And let's hope this is an indication that the 'honeymoon' is over and the media, at least the print media, has woken up to the fact that they are being played like a violin by someone with a tin ear.

Incidentally, one usually includes a feedback link when the media drops a clanger so it seems only fair to provide one when they are actually doing their jobs, and let's hope to see more of the same for many cycles to come.  You may contact ABC here and show your support for genuine journalism.



Display:


Re: A Bridge Too Far? (2.00 / 2)

Too often the only feedback we bother to give to news outlets is negative.  You're correct when you say that we should also let them know when they've done a good job, and in this case it's definitely deserved.  Great diary.


And so, may evil beware and may good dress warmly and eat lots of fresh vegetables.
by thatpurplestuff on Thu Aug 28, 2008 at 04:28:40 AM EST

Re: A Bridge Too Far? (none / 0)

 And let's hope this is an indication that the 'honeymoon' is over and the media, at least the print media, has woken up to the fact that they are being played like a violin by someone with a tin ear.

Spot on Shaun. This is what I'm talking about right here.

Let's hope the honeymoon is really over.


Welcome to a landslide WITH white working class, latinos, women and holding on sweeties!!!
by spacemanspiff on Thu Aug 28, 2008 at 05:29:02 AM EST

Tapper is wrong on the first point (2.00 / 1)

I am in a hotel here in Buffalo, NY (Hillary country) and I did see the "passed over" ad; they did make some form of cable buy with the ad and I saw it yesterday before the Biden speech.  It strikes me as a waste of money.

The pubs are really pushing the distortion of Obama's comment about Iran; Guiliani and Hannity have been talked about it all day but honesty has never been a trademark of the pubs platform.


by Blazers Edge on Thu Aug 28, 2008 at 07:58:59 AM EST

Re: A Bridge Too Far? (2.00 / 1)

Why is there no Obama press-release rebuttal ad?

"We remember John McCain, straight talker, independent, man of integrity.

"He's changed.  Forgotten what he used to believe."

...fade to split screen...

Left: snippet of their tiny clip ad
Right: Frozen frame from same starting time index

When left clip ends, right clip plays with the fuller context.

...fade to approaching hug photo, Star Wars style...

"What happened to John?"


"We live entangled in webs of endless deceit, often self-deceit, but with a little honest effort, it is possible to extricate ourselves from them". -- NC
by Trond Jacobsen on Thu Aug 28, 2008 at 08:32:26 AM EST

The only feedback they care about (none / 0)

are poll numbers. They don't give a shit how lying or dishonest they are as long as they can keep bringing Obama down.


by IowaMike on Thu Aug 28, 2008 at 09:03:49 AM EST

Re: A Bridge Too Far? (2.00 / 1)

I actually saw the tiny Iran ad several times during the broadcast of the convention, last night.  It worried me and I think needs to be repudiated by a better ad.  

Every time I see something the GOP puts out that I think is just too ridiculous for words, I remember that those "too ridiculous" stunts have doomed us in several elections.  

I'm glad the press is showing some sense, but the ad is definitely out there being played.


by mady on Thu Aug 28, 2008 at 09:56:22 AM EST

Re: A Bridge Too Far? (2.00 / 1)

This reminds me of all the attacks we've seen over the years from the GOP.  It is fairly mild compared to some.  It isn't Willie Horton or Swift Boats, but that doesn't matter, we react to all of them the same way.

The Republicans punch us in the nose, we do nothing a first, and then we start with the can you believe they punched us in the nose, did you see that, thats not fair, and then we go on further to parse the attack, did the punch us with the right hand or the left hand.

My point here is who friggin cares about whether these are major ad buys or video press releases or what Obama's actual words were.   Forget about all that.   When attacked simply attack back.  If they punch us we should slug back with a 2 x 4 over their heads.    


by RichardFlatts on Thu Aug 28, 2008 at 10:37:01 AM EST

There should be a standard (none / 0)

From what I can tell, McCain's people will run the ad in one media market once or twice and send copies to all the news outlets hoping that they'll run them, thereby getting free exposure.  It's a strategy that's worked for them before.

Contrast to Obama, who runs negative ads to counteract the McCain stuff in specific markets but doesn't generally fish for free airtime on the cable shows.

There should be a self-imposed standard where the news networks are only allowed to "report" on a political commercial if it's seen by a certain minimum population.

"Self-imposed" means that it would never happen, though.


The pebbles have voted and the avalanche has begun.

President-Elect "That One"

by Dracomicron on Thu Aug 28, 2008 at 10:57:42 AM EST

The Republicans - building a bridge to nowhere. (none / 0)


by activatedbybush on Thu Aug 28, 2008 at 01:55:34 PM EST

Re: A Bridge Too Far? (none / 0)

It's nice to see ANY MSM outlet calling out McCain lies like this.  But we really need to see more of this before we can hope that anything is changing.  Unfortunately in the cynical realm that political life has become, lies seem to be accepted and even expected.  With the AP now in conservative pockets, I don't see that changing.

Ironic how much morality posturing is done in elections and how much deception is committed doing it.

By the way, welcome back to blogging.  What happened?  Did you get bogged down in the Wetlands by a really nasty lurker?   ;-)


by Satya on Fri Aug 29, 2008 at 09:44:03 AM EST

Re: A Bridge Too Far? (none / 0)

Ha. I'm twinking up a level 39 for the battlegrounds and it's a slow slog to acquiring the epic items and higher-level enchantments.  I'm hanging around the Auction House most nights.  Sigh.  But it's a great education in standard cost accounting for my teenage son, who is learning his way around Mammon in the World of Warcraft.

My point about this was that Jake, always ready to take a swing at Obama, had seemed to have reached the point where his own dignity awakened enough to assert itself.  I'm guessing there are a few pundits who have had a snootful of the manipulation they have been party to by now, we'll see.

The sea change we have experienced with the Democratic convention may also have the effect of convincing more than a few in the punditry that Obama has a better than equal chance of winning this thing and then attitudes will change quickly enough, given Obama's established tradition of long memories regarding media access.  And as for AP, boy did they back the wrong horse.


by Shaun Appleby on Fri Aug 29, 2008 at 05:20:19 PM EST
[ Parent ]


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